We don't know what exactly it is going to be in terms of having nice pictures and words and concepts intermingling whilst driving home to unsuspecting ezine recipients that our stable of writers really ought to be writing some of their prose - but it's going to happen. It's got to! Look at the first unfinished page www.contentclix.com/ezine.html and adore!!!!
The really really weak point of the whole thing is that despite the nice pages that make articles look good it's not really a content-rich thing, neither a magazine, neither an art critical thing, neither a sales thing, neither a bath tub thing. Rather, it is a bit of everything.
Navigation shall save the day, hopefully. Navigation and a few clever tricks to get people to see why they are clicking. Perhaps pictures linking to stories or the other way around, but that's too naff we fear. Perhaps pictures clicking to other pictures, for example the horrific cupacoffee (featured in an earlier blog) linking to pictures that are stacked in another way and are related concepts that in turn link to the other pictures on the starting page. I very much like to make something that interlinks strong pictures.
So far, people will just think 'what the hell is this' and I am pondering writing an introduction. Something in the form of a mouseover. Like, you click on a picture and see words, to effect of something like this: 'pictures link to' 'written concepts' 'awfully nicely packaged'. Perhaps I will make the entire thing a kind of parody. It's already become somewhat parodic but that -my dears- is the style here. No need to go overboard just yet - the material does not lend itself and my energy neither.
For the time being, we need to get up to speed on churning out stuff, on branding it in navigationally sensible ways AND create these consistent packages within reasonable timeframes.
So far, a 'this is our way with content, see?' is appropriate, methinks. Too bad Clixy is not coming to life too much. Perhaps in a more fashion focused environment, she'd do something.The others are saying we are totally missing the point. An ezine that we wanna send out needs to be all about issues we wanna write about and not some twerpish horsesheit. Oh well, we can always blame it on Clixy if it doesn't yield the right results.
No no, we are going ahead with the thing as it is. The only thing that really matters is that we in the end write something that is selling us in the right way. Lots of people like us churn out ezines for third parties that are totally thematic or otherwise anal.
The ultimate sales message might read: contentClix.com - Because Content Can Stretch Further' or so. This is important, because for some anal reason I always want to include background pictures in the background of web pages. It is a streak I simply cannot stamp out so I just give in to it like a pregnant woman to food. Thing is, the pictures look bulky beyond belief often and when text runs in stretches larger than the pixellated area, it starts another picture without warning. When it really looks ugly I fix this, but in many cases I just let things wield freely like in nature and it is meant to show a kind of nonchalance too.
My son picked up on this in me the other day, when he commented on a phrase in his prayer book 'god, why are you growing flowers that no one ever sees' (they meant on top of like an Alp or in a very bushy environment), saying 'that is something I wonder about too'. Sooo touching and real. I hope I can convey this not only in the backgrounds but also in the copy I write.
(This is an exercise to sound not only NAFF but also to see how the office here conceives of ideas that blogging is really a form of pr. How serious to take this. Otherwise I am going to give it up totally).
I also made a start with an article on how our article publishing effort is starting to pay off. Yesterday late I looked at the results on www.marketleap.com and lo and fucking behold we are getting read! A bit curious though as to where the links sometimes lead. But we decided today not to be too uptight about our galeventing escapades because getting stuck in panics is just a waste of time.
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